Data Infrastructure Refresh, Implementation of Store Performance and Visibility Tracking 

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Helloworld is one of the largest integrated international and domestic travel service providers in Australia and New Zealand. With retail brands that include Helloworld, Helloworld Business Travel, Magellan Travel, The Travel Brokers (NZ), MTA and the My Travel Group, Helloworld has more than 1,650 stores and over 2,000 full-time staff.

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The Brief

Resurg was asked to develop a system that was not only faster and more functional than the current version, but adequately addressed the above issues. It also needed to efficiently help franchisees increase revenue, yield and profit across various areas of the business by showing them exactly how their business is performing.

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The Challenges

1. Limited access to booking and transactional mid-office systems

2. Multiple data sources, held in aging technology

3. A largely unexplored data landscape with no data dictionaries or industry best practice models

4. Limited dashboard reporting for business managers or franchises

5. Large amounts of data captured daily and loaded on a nightly basis for next day analysis

6. The inability to host hundreds if concurrent users

7. Difficulties reconciling a number of data systems that were vital for both the franchisors and franchisees

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The Solution

Resurg started by connecting more than 5 of Helloworld’s mid-office (booking systems), with more than 350,000 rows of data to be processed each month with the potential for over 1,000 users to be logged in at any time.

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Then, we improved usability with a newly designed look and feel and enhanced the system to include three new areas of identified untapped potential designed to deliver value directly to franchisees:

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The Benefits

Helloworld now has access to daily reporting on the performance of all major franchisee networks. It has eliminated isolated data systems, low data visibility and a lack of key KPI reporting.

 

As we also provide a fully managed service, Helloworld has reduced its need for a large internal BI team and agency/franchise relations have improved through the engagement of both franchisors and franchisee network.

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Helloworld has reported a product shift over 3%, resulting in millions of dollars in increased revenue.

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