Our Clients – BIG4 Holiday Parks

Sales Tracker and Growth Benchmarking Visualisation

BIG4 Holiday Parks has been providing holiday destinations to families right across Australia. Today, it stands proud as one of Australia’s best-known travel brands boasting more than 150 sites across Australia.

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When BIG4 met with Resurg, the company was concerned that key data was not easily accessible to the sites. While site franchisee could view their individual store sales, the current system did not allow franchisees to effectively:

• Review Network Sales Trends

• Compare and track year on year sales

• Evaluate Occupancy

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The Brief

Resurg was tasked with building and delivering a completely mobile operational data app – one that was tailored and branded specifically for BIG4 Holiday Parks. The brief was to ensure the system had the capability to personalise results for each business owner.  It also had to include the relevant data that business owners could use every day to drive performance.

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The Solution

• Built the Operational Infrastructure: migrated to new infrastructure 

• Data Merge & Cleanse: ensured data was able to be extracted and usable for users in the dasboard 

• Dashboard Visibility: consolidated multiple sources 

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Results

BIG4 have estimated to save more than 200 people days each year in sales team preparation and visits. The project was ROI positive in 6 months.

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